(CBS/What's Trending) - Seven-time Grammy award winner Will.i.am, best known for being the frontman of the Black Eyed Peas, believes in the importance of science in America. He thinks it's time that our schools start focusing on the basic building block of technology. "We should be supporting our geniuses...these are the leaders of the world in the next ten years."
..This week's #Influencer, Wii.i.am said he was inspired to start the "i.AM FIRST: Science is Rock & Roll" program after he was on tour and riding his Segway backstage. After tracking down the inventor of the technology behind it, Dean Kamen, he started a friendship with the man he calls, "...today's Edison." The entertainer's conversations with Kamen made him realize that a dedication on teaching and celebrating science and technology needed to be brought back to U.S. schools. Will.i.am explained that Kamen's U.S. F.I.R.S.T (For Inspiration and Recognition of Science and Technology), "Teaches kids from 8 to 19 about science, technology, engineering and mathematics." Using his own money, he bought air time from ABC to feature a live back-to-school special about the kids who competed at the 20th Annual F.I.R.S.T. Robotics Competition, an event which aims to inspire young people to become science and technology leaders. In addition to a live performance from the Black Eyed Peas, the show also includes appearances by Justin Bieber, Bono and Justin Timberlake. The Black Eyed Peas founder said that making sure science is highlighted in eduction is his priority. In 2008, Will.i.am was instrumental in getting people out to vote through his viral videos. He said, "I'm only going to make a video when I'm inspired," he explained. "The whole Crypts and Bloods, Republican Democrat hoopla. I'm not about that. I'm about true innovation, true inspiration and that inspiration is via technology and watching these kids do amazing things." About the kids at the F.I.R.S.T competition Will.i.am said, "You have to applaud these kids. You have acknowledge what they're doing." Tune in and join the conversation every Tuesday at 10 A.M. PST / 1 P.M. EST for the latest episode of What's Trending on CBSNews.com The What's Trending show is produced by Shira Lazar Productions and the Disrupt Group, who are solely responsible for the content, opinions and viewpoints. For more info visit: www.whatstrending.com
Congrats to last week's Glog of the Week winner, 05adwillis! You'll receive a BEP T-shirt and album, The Beginning. We'll pick another winner this week, so enter the Glogster & Black Eyed Peas Contest now for a shot at exclusive BEP gear!
Hey Peabodies! We need you to put your Glogster skills to good use because we are giving you the chance to win exclusive gear signed by the band! Go to Glogster.com to mix and mash The Black Eyed Peas music and media to create your one-of-a-kind Glog for your chance to win! One lucky winner will receive a signed copy of our latest album, The Beginning and each week we'll choose one "Glog of the Week" winner, so keep those Glogs coming! Enter HERE.
The heat couldn't stop us.The rain couldn't stop us.The lightning…it stopped us.As much as we hate poverty, we hate the idea of putting anyone's safety at risk.Which was why, due to inclement weather, the Concert 4 NYC presented by Chase was officially cancelled by the City of New York.At Robin Hood we aren't quitters. We'll never stop fighting poverty. And we're not about to give up on the Concert 4 NYC.We are exploring our options and hope to announce to you soon what our next plan will be. So stay tuned. Stay involved. Together we can accomplish anything.
Thanks for coming. Thanks for caring. Thanks for understanding.