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A Static Lullaby Street Team's Blog

  • Punk Goes Pop 2 Mission

     PUNK GOES POP 2 MISSION
     
     ONLINE....

     
     Pre-Release (START:1/15 DUE 3/1)

     duration:  3 months

    {completion required to receive street promotion

     materials}

     YOU MUST:

     -Join the PGP2 Facebook group

     -Post fifteen bulletins about Punk Goes Pop 2 (including

     website and myspace url, and all release information as

     it comes out) throughout the course of promotion up until

     release. Be sure to include the bands name, myspace url,

     and song they are covering as well.

     -Make five post in a popular forum (IE Myspace,purevolume, etc). Punk Goes Pop 2 (including

     website and myspace url, and all release information as

     it comes out) throughout the course of promotion up until

     release. Be sure to include the bands name, myspace url,

     and song they are covering as well. Please monitor and

     update this post.

     -Comment 50 bands with +20,000 friends with album release

     information. Punk Goes Pop 2 (including website and

     myspace url, and all release information as it comes out)

     throughout the course of promotion up until release. Be

     sure to include the bands name, myspace url, and song

     they are covering as well.

     - The PGP2 Myspace MUST be added to your top friends

     - The bands PGP2 banner MUST be on your myspace profile.

     -Five screenshots will be required for alternative online

     promotion(this may include aim away messages, twitter

     accounts, livejournal blogs, etc)

     
     
     Post Release (START: 3/10 DUE 4/10)

     duration: 1 month

     {completion required to receive street promotion

     materials}

     YOU MUST:

     -Get at least five more people to join the facebook

     group.

     -Post ten bulletins about Punk Goes Pop 2 throughout the

     course of promotion up until release. Punk Goes Pop 2

     (including website and myspace url, and all release

     information) throughout the course of promotion.. Be sure

     to include the bands name, myspace url, and song they are

     covering as well.

     -Make two post in a popular forum (IE myspace, purevolume, etc). Punk Goes Pop 2 (including website and myspace url, and all release information as it comes out) throughout the course of promotion up until release. Be sure to include the bands name, myspace url, and song they are covering as well. Please monitor and update this post. 

    -Comment 50 bands with +20,000 friends with album release information. Punk Goes Pop 2 (including website and myspace url, and all release information as it comes out) throughout the course of promotion up until release. Be sure to include the bands name, myspace url, and song

     they are covering as well.
    -Screenshots of one iTunes review on the comp will be

     required. Be sure you mention the bands cover song.

     -Dedicate the bands cover on iLike to at least to at

     least five people

     - The Myspace MUST be added to your top friends

     - The bands banner MUST be on your myspace profile.

     -Five screenshots will be required for alternative online

     promotion(this may include aim away messages, twitter

     accounts, livejournal blogs, etc)

     
     STREET

     Post-Release (START: 3/10 DUE 4/10)

     With the promotional materials that you receive:

     -Pass out 250 PGP2 cards each show at two shows. One of

     those shows must be a show from a band on the

     compilation. The other may be as well, but may also be a

     competitive band.

     -Put up 3 PGP2 posters at each of the two shows you

     attend.

     -Turn in pictures of five posters you have put up. The

     instructions on placement of these posters are detailed.

     * Two posters must be placed at your school

     * Poster should be highly visible

     * Placement should reach our target audience

     * Poster should be visible for at least 4 or 5 days.

     
      

     
     REWARDS…

     Upon completion of this mission, you will receive a huge

     Punk Goes Pop 2 Prize pack courtesy of Fearless Records.

     This will include merch from each of the bands on Punk

     Goes Pop2


  • How to Promote!

    Current mood:thankful


    Here is a little explanation of what you will be

    doing as an ASL Street Team member!....

    There are three types of promotion: show, lifestyle,
    and online. ....


    .show promoting.

    When you ask to promote a show, send me your name and address, as well as the tour date that you would like to promote.  We will then send you a promo pack including 12+ posters and stickers. In order to get a guestlist spot for the show that you are promoting for you must send in pre-show promo (at least 4 pictures of the posters that you
    have hung up prior to the show) AT LEAST one week before the show!

    Make sure you GO UP AND INTRODUCE yourselves to ASL
    and their tour manager. They love to meet you!


    POSTERS: You should put one poster up at the venue AT LEAST 2 weeks before the show. If the venue doesn't allow it, make sure you do it somewhere close.  Each one should have the DATE AND VENUE written on it. When you go to the venue, make sure you give them 5 of the posters that they may use to promote with. Follow ups will be conducted at the venue. Four should be used IN the venue on the day of the show. The rest should be hung up in high traffic areas such as downtown bulletin boards, school bulletin
    boards/walls, record shops, popular hang outs, etc.....

    STICKERS: The stickers are to be passed out at the show.  A few should be placed at the venue if allowed. Bathrooms and walls are good places. The rest should be passed out to kids. Because kids pass out things out all the time you should talk to the kids about the band while handing them a sticker. The nicer and friendlier you are, the more likely the fan is to check out the band!                 *take at least 8 pictures of fans holding up ASL stickers to be included in your report!....

    NEWSLETTER SIGN-UPS: You will receive the newsletter signup sheet for the fearless newsletter and fearless mobile fan club (mozes). You are responsible for getting two pages filled with names/emails! To do this just get to the venue 30 minutes or so before doors and get the people waiting in line to sign up! (Stickers can be used as an incentive).                                                                                   *either scan the sign-up sheets or type them to be included in your report!....

    ONLINE: For each show you promote there will be a certain amount of online promotion that goes into it.  Your duties include: starting and maintaining a facebook group for the event posting at least 3 bulletins from your MySpace page, and if the venue has a MySpace page, comment the venue page with information about the show.*take screencaps of each page/bulletin to be included in your report!....

    AFTER THE SHOW: After the show, you will fill out the show promotion report and send it in no later than 3 days after the show and provide a link to a photobucket album of your promotion pictures (needed: a picture of EACH poster, 8+ sticker pictures, screencaps) as well as your newsletter sign-ups!

    **Posters and stickers are not always available; at some times you may be asked to work with other promotional tools such as handbills/fliers, stencils, etc. ....

    *If you do not turn in pictures of your preshow promoting  beforehand, you will not be put on the guest list. If we send you promo twice with no preshow reports, you will be removed from the team.....

    .lifestyle promoting.

    When you ask to promote A Static Lullaby in general, you must message me a quick written plan of what you plan to do with the materials. (put them up and pass them out is not an acceptable answer)  You must provide what you will do and where. You will receive a package of 5-10 posters and stickers.

    POSTERS: You will need to take a picture of EACH poster. These should  be hung up in music related high-traffic areas, such as: schools, record stores, venues, Hot Topic, etc.

    STICKERS: The stickers are to be given to kids that you think will enjoy the band. As with show promoting, this promotion works best when you're personable and friendly and talk about the band. The stickers can also be placed on visible areas in venues, schools, bulletin boards, signs, etc. Take at least 8 pictures of how you hand out the stickers!

    REPORT: You will fill out a lifestyle report when you run out of materials (needed with in a week)! This will include where and what you did with the materials, as well as a photobucket link to all of the pictures (a picture of EACH poster and 8+ pictures of stickers).

    .online promoting.

      A lot of you are in areas where bands don't usually
    come and/or too young to promote in other ways. So this is where online promoting can come in handy. This can be done from anywhere.


    Examples:
    Myspace – bulletins, comments to friends, comments to bands, messages to non-friends, default picture, banners, page songs, videos, etc!....
    Facebook – default picture, notes, status (it: Luke is…listening to A Static Lullaby)....
    Fourms – AbsolutePunk.net....
    (just make sure you're somehow relevant to the post that is being replied to. For example, OH! this tour is amazing; I think A Static Lullaby would be perfect on it, followed by a link.)....
    Other – Twitter, Tumblr, Last.fm, YouTube, iLike, email internet/college radio station, etc....

    *REPORT: just send in a photobucket link
    with screencaps of every place that you promoted!

    Thank you so much for all of your help and time that you put into promoting A Static Lullaby! Let’s keep it going guys!

  • APPLY HERE!

    A Static Lullaby Application

    Full Name:

    Age:

    Email Address:

    Home Address:

    Myspace Address:

    Do you have your own transportation or someone that can consistently transport you places?

    Are you comfortable talking to people who work at music stores, staff venues, manage tours, bands etc? .

    Where can you go promote?

    Do you currently have any relationships/connections with promoters, venues, magazines, radio stations etc. in your area? and if so with whom. 

    Have you ever participated on other street teams?

    Do you have any special skills or talents?


    {send this filled out application to me in a message to be added as a friend!}

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